It’s all fun and (sex) games in the porn industry, and a lot of data. CNBC interviewed Cam4 for their recent Debbie Does Data feature, uncovering how the porn industry uses data for business. Looks like those naughty librarians and schoolgirls in your fantasies really do have a place in porn after all.
“Cam4, one of several webcam sites that are rapidly growing in the industry, has found through its analysis of raw user data that visitors to its site are not unlike those who visit online dating sites. Views increase notably in the evening when users are home and not restricted to using their mobile device to log on.
To boost its daytime view rates, the company began scheduling “super shows” with its bigger performers to lure members.
The plan worked—though now the site is facing another hurdle: Seasonality.
“Our users are not that different from users on other sites,” said Jas, director of marketing and sales at Cam4. “In the summer, things slow down because they’re taking family vacations. Even in the Internet world, everything slows down.”
Another interesting way the world of porn puts numbers to use?
“…the average porn starlet is 5’5″, weighing 117 pounds—48 pounds under the national average for women. She’s also a brunette. And instead of a bra-busting DD-cup, the average bust size in the industry is a B-cup. The most common set of measurements for the women was 34–24-34.”
While there may be an “average” porn star by numbers; with all of the niches, fetishes, and preferences, porn comes in all shapes and sizes.